CRM

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Intention EconomyGoogle & Facebook can stop collecting buckets of customer data. Consumers will provide the data themselves, when and how they want to. Well, that’s what Doc Searls describes in his book ‘The Intention Economy – When Customers Take Charge’. I heard of the book via a book talk on YouTube, which he did at Harvard Law School. I read the book and found it very interesting. To get warmed up, I suggest you look at this video from The Onion, which Doc Searls also shows in his previously mentioned book talk. In this very entertaining video reality is distorted by calling Facebook a “massive surveillance program run by the CIA”, with its very successful “operation FarmVille, which the CIA credits for pacifying over 85 million people.”

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